Improving Evaluation of TV Viewership through MediaTech in collaboration with Hybrid Company

Industry Partner

ukas Hnilicka, CEO & Chairman of Hybrid Company

Improving Evaluation of TV Viewership through MediaTech in collaboration with Hybrid Company

The team worked on a global big data project aiming at enhancing the evaluation of TV viewership.
This included building the MVP, creating 7 reports and visualizing case study scenarios in Tableau reporting and designing views for a presentation.
The team utilized a “rally” strategy with each one taking one task and integrating the individual results into a group work during our cross continental meetings. With one focusing on loading an transforming 3 sets of raw data over 1 million records, and the next student turn data into features. And the last student created reports to visualize data into case studies and prepare for the presentation.

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