Startup culture requires an incredibly specific and unique personality -- one that carries a large appetite for juggling multiple roles with the ability to thrive in a volatile environment, while remaining relentlessly focused on the company’s vision and mission. Shows like HBO’s Silicon Valley provide a look into the emotional roller coaster that comes with life at a startup.
To take on the role of CMO at a startup is to take on even greater responsibilities. This position demands a keen ability to liaise between the company and the marketplace. As CMO of a venture capital-backed tech startup, I manage a group of ambitious, high-achieving tech marketing professionals while effectively delivering the company’s go-to market message.
Over the course of my extensive career, I have been fortunate to serve as CMO of eight successful startups. Given this extensive track record, I have learned a thing or two along the way about ensuring startup success in an ever-changing, fast-paced environment.