Market / Tech Strategy Case Studies
For MVPs, new features, and concept validation
Scaling and Optimizing the Business Model at LastBasic
Industry Partner: Steve Woolsens, COO at Last Basic
Story by Jan-Eric: Enabling Scalability
The team was supposed to think of a way to determine the “quality” of experts on a platform that brings them together with inventors who want to realize their ideas. Processes like these were done manually, prohibiting scalability. Therefore, the automation played a critical role.
The focus at first was a technical one however by time and further conversations and brainstorming with their mentor Steven and his team, the project shifted towards a combination of working on the business model and providing technical diagrams to create implementable and automatable solutions for their problem. BPMN (business process modelling and notation) was used for the models.
Eventually, the team had redefined a lot of the (future-) business model and were able to provide many technical diagrams to enable the automation of processes that were done manually.
Members: Flowera, Dorin, Jan-Eric, Sanjayitha, and Govinda
Yardi Shoes, Interchangeable Shoe Soles created by Team Gen-Z
Student Entrepreneur: Zander Sheffield, Industrial Technology Student @Cal Poly SLO
Story by Zander:
Team Yardi aims to help fashionable individuals achieve a variety of shoe styles depending on their mood or activity they are doing. The team did this by doing a design sprint for a shoe with interchangeable soles. The soles and uppers will interchange using neodymium magnets.
The design sprint consisted of finding more about Yardi's purpose, target market, and then finding more about that target market through a survey. The most challenging part about the project was the time frame. Team Yardi had 48 hours to design survey questions, send out the survey to as many people as possible, then process those results. Since the team was varied in geographic location and influence, they were able to overcome this challenge by sending the survey to a variety of people, getting over 500 responses.
Members: Pranjali, Arden, Zander, Zach, Poonam, and Mason
Identity As A Service, a growth-marketing approach at ValiDe
Industry Partner: Dr. Gordon Jones, Entrepreneur and Professor at the University of South Carolina
Story:The team worked on creating a token economy within ValidIDe, a decentralized “Identity As A Service” startup. ValidIDe is using a growth-marketing approach.
We believe this can be realized using a tokenomics strategy.
The most challenging parts of the project was the amount of domain knowledge, but our team managed to learn the mechanism within a week and carried out a customer distribution plan to grow the idea into a business.
Members: Karthik, Keith, Emeka, Gevorg, and Neeraj
B2B Strategy in Machine Vision in collaboration with Dassault Systems
Industry Partner: Karl Herkt, Senior Strategist at Dassault Systemes
Story by Shawn: The team set out to solve a problem for Dassault Systemes - how to make use of Dassault's comprehensive access to 3D data in order to offer feasible computer vision solutions to their clients.
Through undergoing market research and interviews with industry representatives, the team settled upon a solution: utilising Dassault's 3D data to target computer vision solutions towards their retail clients, with potential uses cases of contactless shopping, inventory management and the provision of contextual information. Challenged by a lack of time and wildly out of sync time zones, the team came together to produce an insightful presentation of their analysis which drew praise from their mentor and GVC program hosts.
Members: Shawn, Muskan, Handiar, and Jan
“Being an Engineering student this was a very fortunate exposure to the requirements of a Consultancy company and the various kinds of business models that are in existence. Working with people located across the globe was quite challenging to find time zones that worked for all of us. It was impressive the effort that everyone put in to participate despite their own deadlines and assignments. This was a unique opportunity to foster relationships with people across the globe and thank you to the GVC team for providing us such an amazing platform”. ---Janane
Fundraising Strategy for EdTech ventures with LearnLaunch Accelerator
Industry Partner: Tetyana Astashkina, Founder at LearnLaunch Accelerator
Story by Khushi:
LearnLaunch Accelerator is the leading EdTech startup program and network in the US that has impacted 5 million learners worldwide. Our team’s 5 students were assigned a project to develop a fundraising strategy to engage individual investors to raise up to 1.5m dollars. After a weekend of thorough research, brainstorming, and networking, the team developed the funders’ personas and developed a strategy which included events, marketing campaigns, implementation of technologies e.g CRM, formation of targeted partnerships, and expansion of the team.
However, after presenting this strategy to their mentor, they learned from mentor Tetyana that the strategy could not possibly be implemented due to time and budget constraints. The team was sent back on the drawing board. With 2 days remaining each member of the team juggled between school, work, and the project to develop a totally new strategy. Using guidance from GVC instructors & mentor and surveys & interviews with angel investors, the team developed a new strategy, which focussed on database creation of potential investors using web scraping tools, outreach and marketing campaigns, and a persona specific journey from contact to investment.
Members: Khushi, Daan, Maulik, Gustavo, and Jessica
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